Dell's Digital Device Swaps & Image Work Collection
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These images (gifs) are part of an image library created while working as an Art Director at Dell Blue, Dell Technologies' internal design agency. The intention was to provide the marketing team with quick access to images that have been retouched and have had all non-Dell devices replaced with Dell products, usually laptops. Below you will find animated gifs showing the before (original stock image with retouches) and after (with retouches and device swaps).
The process involved:
- identifying the Dell product that best matches the original image (e.g., model, screen size, color variant)
- using internal 3d software to approximate the focal length in the original stock image
- manipulation of the product model in 3d space to match the orientation of the product in the image
- use Photoshop to remove the original product and replacing the exported PSD from 3d software
- any retouches, color corrections, or additional edits
Client: Dell Technologies
Agency: Dell Blue (Internal)
Role: Art Director, Sr. Designer
Tools: Photoshop, Internal 3d Software
